Stirio Records Miele x Russian Singer Dmitriy Malikov
Miele launches its own records studio in a laundry to prove that even musicians who care about perfect sound the most may rely on Miele’s low-noise performance. Miele Records Laundry studio has logo design that represents both circle of the WM and vinyl. The design was used to create a holistic approach in all campaign assets: press-releases, set decoration, music videos, album, landing.
A communication strategy and special design were created. The strategy includes digital, ATL, BTL, PR, SMM advertising directions. Daily communication with the client and integrated project management. Louder Agency participated in the implementation of this project.
Brand awareness is expected to increase due to the PR campaign. The brand's washing machines are now associated by users with the most high-tech and quiet on the market among competitors. The target audience took an active part in the contest on the social network Instagram.