Integration into the series “Soderzhanki”
Louder agency invited Miele brand to participate with product placeman in the famous sensational series of the «Soderzhanki». The series about Moscow luxury life casting Russian top-actors. We have natively integrated several Miele appliances like robot vacuum cleaner, ironing system, wine cooler etc Episods are available on the online cinema platform Start – Russian analog to HBO, Netflix, etc.
For the closed premiere of the second season of the series, we prepared a photo zone with washing machines on which Russian stars were photographed. Also, we had a digital special project on the Start.RU, in which the main character of the series Darya Moroz told about home life and Miele appliances.
The project brought excellent results -total media coverage: 15 000 000. More than 100 business stars and bloggers visited the premiere of the series. And unique visits to the series' web page - from 8 million.