Louder agency invited Miele brand to participate with product placeman in the famous sensational series of the «Soderzhanki». The series about Moscow luxury life casting Russian top-actors. We have natively integrated several Miele appliances like robot vacuum cleaner, ironing system, wine cooler etc Episods are available on the online cinema platform Start – Russian analog to HBO, Netflix, etc.

For the closed premiere of the second season of the series, we prepared a photo zone with washing machines on which Russian stars were photographed. Also, we had a digital special project on the Start.RU, in which the main character of the series Darya Moroz told about home life and Miele appliances.

The project brought excellent results -total media coverage: 15 000 000. More than 100 business stars and bloggers visited the premiere of the series. And unique visits to the series' web page - from 8 million.