Zurich is one of the main financial centers in the world. The city has a reputation of an ideal destination for businessmen and unhurried lifestyle adherers, but not of a popular tourist destination. The Louder agency was tasked with breaking this stereotype and showing Zurich from a fundamentally new side: as a city that will be appealing for those who seek magnificent landscapes, art lovers, gastro-enthusiasts and techno-culture adepts.

In 2019, 5 press tours were organized with the participation of influencers and journalists from top travel and lifestyle media. As a result, over 260 outcomes in social, print and online media were published. The agency's team created 9 feature stories and received more than 40 organic publications, which covered restaurants, museums, contemporary art galleries and the most interesting areas of the city.