«Win as a champion, train like an underdog.» The Underdog strives for the goal, overcoming its opportunities and breaking through the barriers on its way. It is in the daily struggle with oneself that the underdog determines his path. Reebok invites guests to learn the path of their heroes, from the very beginning — from the ascent to the pedestal — to the construction of their own empires.

4500 guests heard the story of the basketball legend - Shaquille O'Neill in the voice of the most popular online voice — Courage-Bambay.

Shaq's instructions were alternated with performances by dance groups representing the collections of Club C, Zoku Runner, Classic Leather, as well as music heroes: ХЛЕБ, Yanix and the top-ranked cloud rap hero — Lil Pump. The center of sporting attraction was two basketball street-courts with free play and a knockout championship.

The design of the site, consisting of concrete, sectional fence Heras and neon lights make attendees to feel like at their place. In addition to the main collections of the brand in the special corners, there were presented large collaborations with Teyana Taylor, Oxxxymiron, Shaq Attaq and Rae Sremmurd.