For more than 50 years Porsche 911 was challenging engineering technologies still staying Classy. Every single try to change the model resulted in staying true to itself. Here lies the brand’s true heritage.

Big idea created by the agency: 911 Generation Race. Changing Stay True to Yourself.

To highlight the iconic character and heritage of the new Porsche 911 we turned the Moscow ‘Manege’ Central Exhibition Hall into a multimedia experiential space. We accentuated the historical legacy of the iconic model with interactive installations representing the 7 generations of Porsche 911. The new model was presented with a large-scale 3D show, created together with partner of the agency, international studio of interactive media Sila Sveta.

Content was projected on a panoramic screen with a total area of more than 700 m2 that was created especially for the event. Project got the prize as «The Best Client event» according to Russian Event Award 2016.