In order to support the NY VAP Auchentoshan 12YO, we created a series of videos on Instagram. In the videos bloggers answer 12 questions about NY, tell the funniest NY stories, and get a bottle of 12YO Auchentoshan as a present.

As a result of the campaign, we managed to generate more than 700 000 views and the influencers involved in the campaign became brand friends.