UEFA was held in St. Petersburg in summer 2021. Heineken is one of the main sponsors of the occasion. Therefore, the task of the Louder team was to create a bright and active Heineken zone in the football village on Konyushennaya Square. 

The concept and design of the stand was developed entirely by our agency. Also, ideas for filling the Heineken zone were presented and implemented, which included: performances and master classes from football freestylers, DJ sets, prize draws, an interactive photo zone and watching matches with popular commentators.

For a month, the stand worked every day and was open to all football fans. Guests taking part in competitions and collecting chips won Heineken branded souvenirs, and even some of them became owners of tickets for matches held in St. Petersburg.