June 5, 2021, Hlebzavod venue hosted the fourth Esquire Weekend festival, bringing together more than 10,000 people.

The festival was traditionally held in the interactive format of a revived magazine. The guests were immersed in the atmosphere of Esquire and became part of its special festival release. The space was divided into several key zones - "Editor's Letter", "Dialogues", "Rules of life", "Wardrobe", "Photos", "Heroes". The headliners of 2021 were Diana Arbenina, Ivanushki International, Mika Vino, Lovanda, Sirotkin, Zoloto.