MARTINI Tonic is one of the most beloved drinks of Italy when it comes to aperitivo parties. Nonetheless, in Russia this cocktail — as well as the party format itself — for long time has been unknown. To change this situation we launched Martini Aperitivo Parties — an Instagram Live series with home aperitivo parties by famous bloggers and trendsetter.

Campaign's heroes — Masha Minogarova, Andrey Bednyakov, Keti Topuria and many others — gathered their friends on home aperitivo party and then broadcasted it on Instagram.

During the party the bloggers interviewed their guests, posted funny Insta Stories, played funny games with both guests and subscribers — and, of course, mixed dozens of perfect Martini Tonic to get the party going.

Campaign heroes: Masha Minogarova, Andrey Bednyakov, Natalia Chistyakova-Ionova, Keti Topuria, Masha Ivakova No. of Episodes: The total reach of the campaign was over 15 million views on Instagram.