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Superstar x Simachev Party

Superstar x Simachev Party

Superstar x Simachev Party
  • Industry

    Lifestyle
  • Category

    Event
  • Client

    adidas Original

To kick-off a global campaign to celebrate the 50th anniversary of the legendary adidas SUPERSTAR silhouette, we have revived the legendary club, the Simachev Shop & Bar.

We have combined 2 icons under one roof: an adidas warehouse with boxes, racks and carts and a legendary bar with Khokhloma and other famous bar attributes, which allowed guests to return to a unique atmosphere for just 1 night.

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