To kick-off a global campaign to celebrate the 50th anniversary of the legendary adidas SUPERSTAR silhouette, we have revived the legendary club, the Simachev Shop & Bar.

We have combined 2 icons under one roof: an adidas warehouse with boxes, racks and carts and a legendary bar with Khokhloma and other famous bar attributes, which allowed guests to return to a unique atmosphere for just 1 night.