Football is a special language that we speak with each other.

To make this language accessible to everyone, Louder united adidas and Kruzhok to open football pitches in different localities of Russia. Places, where football pitches are really needed the most.

Together, we have built six fields: in Sardayal, Votkinsk, Vyazma, Gus-Khrustalny, on Vzvad and in the village of Lokh. In each of the places, football is beloved, despite the absence of a net or sometimes even a goal itself (which actually did not prevent teenagers from getting together and playing the unifying game). Now they have new sites – their shared responsibilities and opportunities.

Opening up new opportunities through football is the principle behind the #adidasfootballcollective initiative. And everyone could become a part of this movement: during Euro 2020, from June 11 to July 5, adidas transferred 5% of the purchase price of any football product for the construction of football grounds. And members of the adidas loyalty program could immediately transfer 10% to construction from each purchase.

Thus, the idea with several sites grew into a full-fledged project that united us with one thought - where some see a soccer ball, we see opportunities for everyone.

#ImpossibleIsNothing