New management team announed at Serviceplan Group Russia

Serviceplan (HQ Munich, Germany), communication agency, announced changes in the top management team in Russia. Anna Lange took on a new position of Chief Executive Officer at Serviceplan Group Rus, starting from February 2021. At the same time Andrey Chuvaev has been appointed as Chief Operating Officer at Serviceplan Group Rus. Anastasia Gritskova became a Chief Executive Officer at Louder.

Anna Lange took on a new position of Chief Executive Officer at Serviceplan Group Rus, starting from February 2021. Danilo Lange previously headed the group in Russia will continue as the board member. Anna has been working in marketing for more than 15 years. Her working career was begun at Red Bull communications. Together with a partner Anna founded Louder agency of integrated communications in 2007. Louder became a part of Serviceplan in 2015, when expansion of the international group started in Russia

At the same time Andrey Chuvaev has been appointed as Chief Operating Officer at Serviceplan Group Rus. While working in the advertising industry for more than 17 years, he was responsible for strategic planning, business and client management, implementation of innovation solutions and new products creation at Dentsu Aegis group, along with the development of his own projects.

Anastasia Gritskova became a Chief Executive Officer at Louder, after 10 years working in the agency on managing positions. She was responsible for Communication and Content department, PR, SMM, client management and influencer marketing. During the period Louder has developed as an agency of integrated communications, building diverse brands with experiential activations in Russia. As the result, the team has received around 60 award nominations both international and local. Anastasia will focus on offline and online communications, based on digital expertise.

Serviceplan, the largest independent group of advertising agencies in Europe, headquartered in Munich, celebrated its 50th foundation anniversary with organic growth in all communication disciplines in 2020. Today the group is presented in 17 countries with 24 offices. Serviceplan is one of the most awarded agency groups in Europe with TOP international advertising awards, including numerous Cannes Lions for creative campaigns. The group implements the House of Communication business model, providing all types of marketing solutions under one roof. Following the strategy, the team in Russia provides all types of services for a seamless multichannel communication. In 2019 Serviceplan Group Rus became the host of Best Brands in Russia, an independent marketing award, established in Germany in 2004, with a global support of GfK research institute.

Anna Lange, CEO Serviceplan Group Russia: "We aim to unite the best professionals under one roof to level-up Serviceplan group image and awareness in Russia.  Each our agency has its unique expertise and developing plans. At the same time, we are working on global and local integration. This is our strong competitive advantage towards the market to be presented as a House of Communication, providing all marketing services under one roof".